You won’t have seen any reviews for Cerbaiona since Matthew Fioretti took over the cult Montalcino address – and that’s for good reason. We caught up with the notorious American taking charge, and leading change, at the estate
Matthew Fioretti is not everyone’s cup of tea. The man at the helm of Cerbaiona doesn’t mince his words – and he’s got firm views on, well, I suspect pretty much everything. But he’s also unwaveringly honest, with a frank approach that is enjoyably refreshing – and rather unusual in the fine wine arena. He’s got a vision and story, one that he wants to tell, but it’s not one that’s been spun by a PR agency; it’s his.